HapiSoy
Branding, Social Media & Web Design
Overview
Transformed the online presence of a small Melbourne based business to help engage with a new audience and to also promote the benefits of plant-based soy yoghurts.
Role
Digital Marketing Assistant
Year
Mar - Sep 2020
Tools
Illustrator
Lightroom
Photoshop
Premiere Pro
PROCESS
Consultation
Worked with client to understand what the business is and their voice.
Design /
Content Creation
Redesign of website and also the creation of content for their social media.
Maintenance /
Growth
Upkeep of website, adding new information there and growing social media engagement.
BACKGROUND
HapiSoy is a small Melbourne based business which focuses on selling high quality plant-based yoghurts. Over the 6 months I worked on create new branding for their online presence, managing and creating content for their socials. As well as re-designing their website to also include an e-commerce shop.
BRANDING
When I first started my role here there was no branding guidelines to direct the look of the online presence of the business. My first task was to create a brand guideline that better reflected the fresh and quirky spirit of the brand.
Using the new branding style I reflected this in HapiSoy's Instagram presence. The content I produced included photos, illustrations and editing recipe videos
Highlights:
40%
increase in Instagram followers due to new branding changes and consistently posting.
5
collborations
with vegan bakers, where on their accounts they showed recipe ideas using HapiSoy products.
WEBSITE RE-DESIGN
After the a few consultation sessions to understand what the main purpose, content and messaging of the website should be. It was established that there needed to be the inclusion of an online shop to sell their products and a blog to educate people on a healthy lifestyle. Adding these features, new branding and having a more consistent social media presence saw an increase in web traffic.
Before - The Old Website
After - The Redesign
